Overview
Poor territory design is one of the most common reasons franchise systems fail in their second year. We map catchments using your actual customer data, drive-time analysis, and competitor locations — not arbitrary postcode boundaries drawn on a map.
Deliverables
- Territory boundary recommendations with rationale
- Cannibalisation risk assessment for existing corporate locations
- Priority rollout sequence for the first 12–24 months
- Franchisee density guidelines
Ideal as a follow-on to the Readiness Assessment or as a standalone project when you already have disclosure documents in place.